Creativity

The most important aspect of creativity in video is storytelling. Even a catchy, impressionistic montage has to weave some sort of a tale – otherwise it’s just a meaningless parade of flashy images. Dave has been a journalist for several decades, with 2 degrees in art – so storytelling – the creation of strong characters and an arc of meaning that evolves through even the shortest video – is second nature. A skilled producer knows how pull an interesting story out of any set of facts. And a good story is usually what makes the difference between a routine marketing video and one that triggers the imagination and stirs the emotions. One the audience will remember, along with your brand.

Execution

Dave is a producer-cameraman-editor. A cameraman-editor shoots with a different intent and skill set than a cameraman who is directed. Namely, Dave is “seeing” the finished piece as he is shooting it, visualizing the transitions and juxtapositions that will give the story its rhythm and punch. Most importantly he’s planning to get all the shots that will be needed to edit together a seamless and powerful story. He’ll bring the producer element into the project via a tightly organized planning and budgeting process; he’ll be on the lookout for cost overruns and ensure the right equipment is deployed. Finally, in the editing and post-production process, Dave relies on years of broadcast storytelling experience to put the piece together fast and efficiently.

We bring deep experience in all aspects of journalism, marketing and video production. You can feel confident that you are investing in a production that will associate your brand with professional excellence.